By Prossy Namiiro
Public Broadcaster UBC has announced that they secured the broadcast rights for the 2022 FIFA World Cup which is to happen in Qatar from November 20- December 18, 2022
In a statement issued by UBC management, it is revealed that the Free-To-Air rights (FTA) is free and exclusive to UBC. The games will air on UBC and Star TV and all its 11 radio stations across the country.
“As a football loving Nation, The Government of Uganda has always supported the Public Broadcaster to ensure that the citizens are part of the Global community in sports, entertainment, trade as well as science and innovation. Lets us enjoy the games as part of our festive season and leverage on it to grow our business through sponsorship, promotion and advertising” Reads part of the statement
The FIFA World Cup tournament is organized once in Four Years providing great opportunities for football fans across the globe and excellent product merchandising, promotion and advertising.
The 2022 FIFA World Cup Qatar was moved from the traditional World Cup Finals June calendar to November-December due to Qatar’s intense summer heat.
According to the World Football Governing Body, FIFA, The Qatar World Cup Audience is projected at 5 Billion, up from the 3.8 Billion viewers in 2018.
