By Bayan Nalubwama
The Uganda National Cultural Center (UNCC) in partnership with the French Embassy, Kampala through the FSPI cultural project has launched the UNCC Arts and Culture Magazine.
The magazine is going to be a medium through which Ugandan Art and culture will be celebrated, honored and intensified.
Speaking at the official launch of the magazine on Wednesday at the Uganda National Cultural Center, Robert Musiitwa, the head of UNCC Public Relations and Marketing said that so much has been happening within the Arts and Culture Sector but little had been publicized as the mainstream media usually looks for the negative sides of stories.
“The UNCC Arts and Culture Magazine will be a monthly product. In Uganda today, there are many project activities and events happening in the Arts and Culture sector yet most of them go unnoticed because it is considered not news worthy. Besides lacking a voice as a sector, UNCC Arts and Culture magazine is here to address the above challenges and much more,” He said.
Andrew Lwanga Ssebaggala the UNCC production manager revealed that the magazine is going to promote all that the creatives have been yearning for especially when they go to the UNCC.
“Many a time our artists find it very hard to get to the main stream media or find money to promote themselves. An institution like UNCC has a mandate to promote the artists therefore when you bring your activities, production or show here, be assured that the magazine is going to promote you during and after,” He said.
He added that the magazine is to complement the mainstream media which has limited space for art and culture stories.
“We don’t look at it as a rival or something that they are going to fight us back. It is going to complement because it looks at stories that they are not covering. We are an institution therefore this can be a reference point where the main stream media can even quote.” He said.
The magazine launch was graced with the presence of Mr. Delip from India High Commission in Uganda, Mr. Charles Batambuze, the Vice Chairperson of National Cultural Forum and UGanda Musicians Association’s general secretary Phina Mugerwa.